Performance creative · e-commerce
Ad creative
accountable to revenue.
High-performance video ads for e-commerce brands. Creative strategy, AI-accelerated production, and human editing. Made to be tested, built to scale.
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- Ad creatives
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Some of the brands we've made creative for, across 10+ countries
The problem
Your ads stop working.
Your creative pipeline shouldn't.
Paid social burns through creative. When the pipeline can't keep up, spend gets less efficient and testing stalls. Most of these are the same problem wearing different clothes:
- Creatives fatigue faster than you can replace them.
- Not enough new concepts to keep testing.
- Traditional production is slow and expensive.
- Editors follow instructions, they don't find angles.
- UGC is hard to source and harder to scale.
- The internal team is already at capacity.
How we work
We don't just edit.
We build creatives.
Most editing is a straight line from footage to file. Performance creative is a loop, research to iteration, and the loop is where the wins come from.
The work
The work is the interface.
A running feed of real performance creative across formats and niches. Hover any frame to play it, or slow the wall down and look closer.
The process
Six steps, on repeat.
A real sequence, each step feeds the next, and the last one loops back to the first.
- 01
Research
Product, market, customer, competitors, and the creatives already running.
- 02
Strategy
Hooks, angles, pain points, benefits, objections, and concepts worth testing.
- 03
Production
Source or generate the footage, UGC, AI assets, voiceovers, and graphics.
- 04
Editing
Editing, motion graphics, sound design, captions, the story assembled.
- 05
Review
Internal quality control against the brief before anything reaches you.
- 06
Iterate
New variations shaped by feedback and performance signals.
AI + human
AI makes us faster.
Humans make the creative better.
AI accelerates production. Creative expertise decides what should be produced. We use both, and we're clear about which does what.
AI accelerates
- Video generation
- AI actors
- AI UGC
- Voiceovers
- Product images
- Variations
- Rapid prototyping
Humans decide
- Strategy
- Storytelling
- Creative direction
- Editing
- Brand alignment
- Quality control
- Ad psychology
Services
Performance creative, end to end.
Not a menu of edits. The range of creative a paid-social pipeline actually needs.
Meta video ads
High-impact creatives for Facebook and Instagram feeds and stories.
AI video ads
AI video ads with generated scenes, AI actors, environments, and product visuals, at variation speed.
TikTok & Reels
Native-feeling short-form built for vertical, sound-on platforms.
UGC ads
Real footage, AI, voiceovers, and product assets in UGC style.
VSLs
Long-form video sales letters engineered for persuasion and conversion.
YouTube ads
Short- and long-form creatives for YouTube's watch context.
Creative variations
Multiple hooks, openings, angles, and CTAs, built for testing.
Why RT3
Built to be your external creative department.
Performance mindset
We think about the ad, not just the edit.
Creative volume
Multiple concepts and variations, built for testing.
AI-powered production
Assets produced faster, without the studio overhead.
Human expertise
AI doesn't replace creative judgment. People still decide.
E-commerce focus
Built around product advertising and paid social.
Scalable pipeline
For brands that need creative on an ongoing basis.
In their words
“Tariq was great! I really enjoyed working for him and he more than met my expectations and has a super fast turnaround. Will be using him in the future!”
“Great edits, quick, easy to work with.”
“Was a pleasure working with Tariq, he met turnaround time for ad creation and communicated well.”
Start a project
Your next winning creative could be one test away.
Tell us about your brand, product, and current advertising. We'll come back with how RT3 would build your creative pipeline.
FAQ
The questions we get first.
E-commerce and DTC product brands already running paid ads, typically spending $10k+/month and looking for a steady supply of new creative.
You can. We work with your footage, UGC, stock, AI-generated assets, product images, or any combination, whatever the concept needs.
Yes, AI scenes, actors, environments, product visuals, and voiceovers, used where they make the creative faster or better, not as a gimmick.
Yes. Research, angles, hooks, and scripts are part of the work, not just the edit.
That's the point. We build variations across hooks, openings, angles, and CTAs so you have something real to test.
Yes, monthly creative partnerships scaled to your volume and complexity. Pricing is based on what you actually need.
Meta, TikTok, Reels, YouTube, and VSL formats, creative shaped to each platform's context.
Yes. We often act as the external creative arm alongside an in-house team that's already at capacity.